About

Thirty years of real business pressure. Now I build AI that survives it.

I am an Enterprise AI Transformation Lead and AI Systems Architect — a creative systems builder for organisations moving faster with AI. I help turn AI opportunities into governed, working systems. Based in Phuket; remote and hybrid across APAC.

The arc

  1. News Limited — Account Manager (1992–97) Advertising and brand work on a public clock.
  2. Chalhoub ME — Account Director, luxury (1998–2000) High-touch cosmetics and perfume across the region.
  3. Global trade / ops director (~2000–20) Cross-border supply under live cash flow.
  4. MRL housing founder (2020–24) → ML-Nightworx (2024–) Physical builds, then governed AI systems.

Why it matters

Most AI builders start in software. I started in P&L, brand, and logistics — then learned to encode that discipline into production systems. If you need someone who can invent the product and still respect commercial reality, that is the thread.